Well, let's get this clear - the color is made of natural ingredients and organic chemical compounds. Being VERY hesitant in engaging in false advertising like other "natural" or "organic" brands.
Sure, other ingredients cam are organically grown, but the dye pigments of any permanent hair color are not made from living plant material. They are synthetic organic compounds. If somebody ever invented a hair dye system derived from living plants that can lift and deposit colors consistently and cover gray hair uniformly, it will HUGE industry news and licensing in new technology. In a billion dollar market, this would ride on the scale of the TV or the I-Phone!