Ammonia Free Hair Color

Why to NEVER Use Box Dye. I'm Opening the Kimono Behind Green Washing Hair Color

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Tempt you though it may, box color puts both you and your hair health at risk.

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There is a reason why I aligned with 100% safe and clean beauty practices within my organic salon over 15 years ago - and it has to do with my client’s health and calling out the greenwashing.

FACT: 1 in every 5 Hair Stylists will suffer a health issue directly related to their job.

Studies have shown Hair Stylists have increased risks of bladder and breast cancers, as well as higher reported cases of respiratory and skin health issues, so it's no secret that Hairdressing is known as one of the most toxic and dangerous career paths.

Compound exposure to toxic chemicals in the salon, like ammonia, formaldehyde, synthetic fragrance (phthalates, benzene, etc), hair color pigments (PPD), and PEGs have adverse effects on the health of skin, hair and body.

Armed with this knowledge, I’m here to share the appropriate steps to reduce the exposure to harmful chemicals for both Hair Stylists and our beloved clients.

As referenced, toxicity wise, hair color studies have proven that chemicals with conventional color lines increase teh risk of bladder cancer, infertility, non-Hodgkins lymphoma and leukemia, allergens, sensitivities, and hair loss.

Now, let’s break down just a few of the differences between box dyes versus professional color.

Box Color = Unpredictable Results

Let’s face it: 9 times out of 10 your hair color will not look like what you see on the box.

Professional color: swells into the hair cuticle (Beauty Ecology uses enzymes versus damaging peroxide) to deposit pure and nontoxic pre-oxidized dyes that are smaller and large color molecules to trap the color better and reducing fading.

Box dyes: Simply stain the proteins on the hair, changing their chemical make up. Sure it may seem shiny the first day, but wait for that color to rinse out with each shampoo leaving a busted cuticle with practically no protein left blowing in the wind.

Developer Chosen Based on Integrity of Your Hair: This is KEY. How would you know what developer to use? The developer determines the levels of deposit and lift. Colorists choose your developer level based on the integrity and strength of YOUR hair.

Forcing Damage: Box dyes only use the strongest hydrogen peroxide making sure it can break through the thickest hair cuticle. This also causes scalp itch, inflammation and long term scalp damage resulting in hair loss.

Box dyes: are like picking 'one size fits all'.’ So when you pick up a Ashy or chocolate brown box to cover your blonde hair, don't be surprised when you get out of the shower with green or red hair. Why? Most advanced colorists know that you have to have all the right “fillers” to fulfill the end results desired.

Professional color: is predictable. When you're ready to go lighter, your stylist will be able to give you a realistic end result because we know the chemical make up of your hair and because we know how many times color has been applied from roots to ends.

Beauty Ecology (Kassandra here) determines the number of foils you will need to get you to your desired blonde results - in a healthy and safe way.

All Over Color Creates Cuticle Degradation. Repetitive application, especially an all-over color- it is refilling the cuticle, breaking down more protein bonds and adding another layer of dye onto your hair. The scalps cuticle porosity is different than the ends, and when you head back to the salon to add highlights because it’s turned dull, off-tone or damaged - the highlights will most likely be bright at the scalp and orange on the bottom.

One Size Does Not Fit All

So, let’s think about this logically.

Box color is formulated so everyone and anyone can use it.

Again, your hair type, condition or color are not even remotely the same to other women. Box dyes are formulated with maximum amounts of pigment and ammonia, so it’s able to work on most people.

Itchy Scalp + Hair Loss + Allergies - This unnecessary overload of ingredients wreak havoc on hair health and increase your likelihood of allergic reactions.

And no, an ammonia-free box color doesn’t mean healthier hair.

Customization is key to achieving your healthiest, happiest color.

Dimension? Forget it.

Box color contains just one formula - and a streamlined pigment.

And applying it to your whole head will give you just that—one boring, flat color. Unless your have some pre-existing color or highlights, then you may end up with orange roots, red mids and pink highlights!

Is your head spinning, yet?

If so, hopefully, it’s in the direction to Beauty Ecology Organic Salon and not the box color aisle at Target.

Ombre in a box? Blonde? Don't you do it!

Let’s talk about high lighting.

Box dye will come with a 30 to 40 high life peroxide. Depending on what your starting shade is, the reality is you’ll likely need to pre-lighten multiple times before achieving the bright blonde you want to achieve.

We’re talking bleach for a day brings damage for a year, so please don’t do lightening services at home!

Lightening at home is by far the most damaging, risky thing you could do to your hair.

And no, a highlighting cap will not save you from cheetah spots or hair that is breaking off by the time you wash it.


What’s your back up plan?

That $10 Box Color Won’t Feel That Affordable After a $300 Color Correction.

I Got Ya!

WHEN MINUS MAKES A POSITIVE

Women are now chemically conscious about the amounts of harsh chemicals used in everyday cosmetics and haircare products. Pregnancy, illness and skin sensitivity has also led many consumers to seek out products with a lower chemical compound.

Beauty Ecology was one of the first hair salons to offer professional-grade ammonia, resorcinol and PPD free permanent hair color making it gentle on the hair and scalp.

CLEAN COLOR TECHNOLOGY

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As a technical innovator, our formulating chemists look to remove harsh chemicals wherever possible while including natural extracts and active minerals that deliver real benefits.

By reducing their chemical dependence our breakthrough formulas put less stress on hair whilst ultimately improving the hair’s condition.

To bring this thread to a close, I hope you can now see the nuances and level of thought and care stylists consider for YOU behind the chair.

Here are the top 3 ingredients to avoid - at all costs. Ask your stylist about your options, and buyer beware of what the silent substitutes are when shopping the plethora of GREEN WASHING “ammonia free” box dyes at the store.

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WHAT ARE THESE CHEMICALS AND HOW CAN THEY BE HARMFUL?

PPD

Paraphenylenediamine is a chemical substance that is widely and traditionally used as a permanent hair dye. People who are highly allergic to PPD have not been able to dye their hair with traditional hair color.

  • Known as a possible carcinogen

  • Allergies to PPD are common and reactions include dermatitis, reddening and swelling of the scalp and face.

  • In some severe allergy cases the eyelids may completely close and can result in contact urticaria and anaphylaxis.

RESORCINOL

Used as a coloring agent and is also commonly found in topical acne treatments.

  • Suspected to be an endocrine toxicity hazard

  • Suspected to be a human immune system toxicant

  • Suspected to be toxic to wildlife and the environment

AMMONIA

A chemical that swells the hair cuticle so that color can be absorbed all the way through the hair.

  • Unpleasant odor

  • Many people become allergic due to exposure and suffer from itchy scalps and watery/red eyes while getting their hair colored.


My number one priority is to deliver professional results to my valued clients time after time. All Evoq Home Care Professional Grade Suppor products are developed with the critical input of practicing hairdressers and the need of prolonging the client’s color at home.

Contact me if you have any questions about your color or ingredients to watch for.

My PASSION and heart is pouring out to you - women can LOOK and FEEL beautiful with the help of a professional to get you the best results possible - and with your safety in mind.

xo Kassandra

Top 5 Tips How to Avoid a Allergic Reaction to Hair Color

Hey super natural!  

Have you ever wondered if your hair color is safe, void of lurking chemicals?

More like, what woman hasn’t?!

In this short read (or scroll down to the bottom if you’d rather watch), you’ll learn how avoiding just three letters could potentially save your scalp health and your hair.

I’ve been privileged to be a hair color educator and provide hundreds of women with beautiful hair color for over 20 years behind the chair. This means my hands have been deep in a myriad of ingredients that have been nourishing and good - and some not so great (harmful ingredients).   One of these “bad” ingredient is PPD (para-phenylenediamine).

Before natural was cool and organic was chic, I saw the ingredient safety issues around PPD, let alone it was highly allergenic. For this reason, over the last 15 years I’ve sought out the best hair color lines that provide  a PPD Free and Ammonia free for our hundreds of clients at Beauty Ecology.

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Why PPD  a leading concerning ingredient?

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PPD is a powerful chemical sensitizer and I’ve seen it cause strong allergic reactions in everyday healthy women from out of nowhere.  

The top symptoms and reactions from PPD  are itchiness. Headaches, redness and irritation and at worst, PPD can also cause a anaphylactic shock reaction.    

Research Studies Share the Risk
University of Southern California study found that women who had colored their hair once a month for fifteen years or more had a 50% higher risk of bladder cancer.

A 2004 study published in the International Journal of Cancer, hair colorists who’d been working with color for more than fifteen years had a five-fold risk of getting bladder cancer compared to the general population.

PPD’s also been linked to non-Hodgkin’s lymphoma (in the American Journal of Epidemiology in 2008).

Research at the University in Sweden in 2001, suggests PPD might compromise the immune system, setting off rheumatoid arthritis (women who’d colored their hair for 20 years or more had twice the risk of women who had not).

So what are the best ways to avoid a out of the blue” reaction, worse reactions if already experiencing symptoms and overall better hair and inner health?  


Top Five Tip to Avoid PPD Reactions in Hair Color

  1. Wrap it up.   Ask your stylist to remove risk by foiling lowlights to enclose the color and avoiding the scalp contact.

  2. Go blonder.   By using blonde shades and “lifting” the hair, you avoid dark tones which contain significantly higher levels of PPD.

  3. Go longer between coloring and disguise.  Use a powder to disguise regrowth and use a color conditioner that is PPD free.   

  4. Wear hats, avoid chlorinated pools, wash your hair less—all in the service of keeping your color as vibrant and healthy-looking as possible, so you need to re-color less often.

  5. Prep with Benadryl.   Hopefully you won’t fall asleep while applying color at home, but just in case, taking a anti-inflammatory supplement or OTC Benadryl will reduce symptoms. If you feel the slightest twinge of an allergic reaction after coloring, get medical help right away ( swelling, dizziness, difficulty breathing.)

    Last but not least.
    Always Always Seek out PPD-FREE formulas. The best place to start is to find hair color brands that are void of PPD, or at least very very low. Beauty Ecology is a top referal salon for safe, natural and conditioning hair color.

    - PRESS PLAY & SUBSCRIBE -

Contact our team and let us know if you’d like to benefit from PPD free color today! hello@beautyecology.com

The 2 Types of Hair Loss [and how to reverse it]

Why is my hair thinning!?


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We've all been there. Speaking from experience and empathy - I went through a 50% hair loss experience (dreadful) this winter due to stress and incredibly low hemoglobin. As my gut was healed, and my body restored - I see the fruits in full return from applying meditation, our Evoq products (especially the root activator), CBD, and disciplined sleep habits.

Hair loss has always been specialty of mine at BE Salon. I’ve witnessed hundreds of women battle thinning hair - so I can validate that 1 in 4 women will experience hair loss.

I’ve also helped these women throw their locks in a role reversal (positive). By understanding the catalysts to hair loss, we can then learn and be proactive in combating it. Sitting and fretting ads to the issue. Girl, LET’S GROW!

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WHICH IS IT?
There are two general reasons for hair loss: hereditary and reactive.


Hereditary hair loss refers to a genetic predisposition to hair thinning, which includes "male pattern balding" experienced by about 50% of men over the age of 50, though genes can also cause hair loss much earlier.

When it comes to hormones,women can experience this patterning.

Hormones play a huge role in regulating the hair growth cycle. Oestrogens (female hormones) are 'hair friendly' and help to keep hairs in their growth phase for the optimal length of time. Androgens (male hormones) are not very hair friendly, and can shorten the hair growth cycle.

An excess of androgens (which could be caused by an endocrine disorders) can cause hair loss. The extent of this is often down to genes - If you have a genetic predisposition to follicle sensitivity, a hormonal imbalance can affect your hair more than it would someone who does not have a predisposition.

I suggest seeing a Functional Medicine Practitioner to see what’s stressing your hormones and organs inside-out. Even if you're predisposed genetically, there are still plenty of lifestyle changes and natural remedies to explore.

Here’s a GREAT read on how to test your Thyroid - often a partnering culprit.

Reactive hair loss refers to a harsh internal jolt to your system and external stressors that affect hair loss and strength. These include diet, hormones, stressors, behaviors, environmental factors, sudden weight loss/gain and even skin conditions such as psoriasis and seborrheic dermatitis.

How does this happen? Androgen (male hormone) levels are yet again raised, which in turn can causes hair loss. Feeling like it’s out of your control?


Here’s a few ways to TAKE CONTROL of your HAIR VITALITY TODAY

Take note.

1. Eat well and Smart Supplements. 
Deficiencies in iron, zinc, B vitamins, protein, and complex carbohydrates can all have a negative effect on hair growth. B12, commonly found in animal products, is often found to be low in vegans and vegetarians. Hair is made of protein, making adequate daily intake of protein rich foods essential. Include at least a palm sized portion of protein at breakfast and lunch.

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Generally speaking, it's important to eat plenty of vegetables to help chelate excess xenoestrogens to keep your hair and scalp in optimum shape. Say not to SUGAR! It’s a direct release of cortisol and can feel the follicle popping as I think about it!

2. Stay on top of immunity and hormonal balance.
Undiagnosed thyroid problems, hormone imbalances, autoimmune diseases and other conditions can be found at the root of hair loss. Be sure to consult a Functional Medicine Practitioner if you're experiencing any symptoms related to these conditions. Skilled to get to the root!

3. Take it easy on the styling.
Heat styling as well as tight braids, buns, and ponytails can take a toll on the strands. As for styling products, pay attention to ingredients. Polyethylene glycol and alcohol can dry out strands and lead to weak, brittle hair that's more prone to breakage.

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4. Gentle Ammonia Free Hair Color.
About 70% of women use hair color. I’ve witnessed it time and again - after our clients at Beauty Ecology. BE was one of the first salons to exclude professional-grade Ammonia, Resorcinol, and PPD from our services. We stay true to that commitment, making our color much gentler, safer, and kinder to the stylist, environment and most important -your healthier scalp!

5. Find healthy ways to cope with your stress.
Stress and anxiety can raise androgen levels, which increases the likelihood of hair loss. Therapy, meditation, and CBD, and natural supplements are effective ways to reduce stress in our day to day lives. I love adaptogenic herbs (CBD also acts like an adaptogen). Look for ashwagandha, rhodiola, and cordyceps - all shown to relieve stress.

6. Nourish your top crop and reactivate your scalp.

This is VITAL. Remember, your scalp and outer skin is the last chain of command to receive nourishment from the inside, so externally assistance for the scalp is a critical MUST from my experience. It’s why our Root Revival System has been a reviving blessing to many of our success - hair - full clients.


Experience our HAIR GROWTH ACTIVATOR that’s proven to be 2x’s MORE IMPACTFUL THAN MINOXIDIL (drug based).

When you purchase our Root Revival System YOU GET FREE SHIPPING!

Rehab Hair & Now with the NEW Cor.Restore Service

Dry, brittle, dull and weak hair is about to be of the past.

Introducing our NEW.BE service

CØR restore. 
Repair | Rebuild | Protect | Prolong

A TREATMENT TO REPAIR & GIVE LONGEVITY TO YOUR COLOR

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Brilliant hair color starts with a clean and healthy canvas (your hair). It’s what gives you color longevity, shine and dimension to your color results.

Like a true colorist, I’ve changed my own color up and went from dark ash to cool bright blonde myself, which always brings ….. DAMAGE. No ma’am.

In fact, all ages of my clients have been brightening it up as of late. There are no hair rules in the winter. Have fun! I’ll make sure you get there in the healthiest way.


Social Proof | Bleach FREE | 100% Natural Hair Color

RECOVERY HAIR & NOW

You can go BRIGHT BLONDE or better maintain RICH BRUNETTE hair color with CØR Restore.

This new in-salon restorative treatment uses an innovative blend of amino acids and organic nourishments to reconnect broken bonds and repair the damage to hair that has been compromised by chemical processing, heat styling, and mechanical abuse.

In depth:

  • Improves and maintains hair strength and integrity

  • Helps repair damage from frequent coloring and bleaching

  • Lessens breakage and helps the hair grow longer

  • Reduces split ends

  • Tames frizz and makes hair shiner, smoother, and more manageable

What it’s made of:

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  • Arginine – Stimulates Hair Growth

  • Glycine – Slows Aging Process

  • Alanine – Helps Retain Color

  • Serine – Strengthens the Hair

  • Valine – Nourishes the Hair Fiber

  • Proline – Builds Collagen

  • Threonine – Provides Protein and Collagen

  • Isoleucine – Plumps and Fills the Hair

  • Histidine – Strengthens the Hair Shaft

  • Aspartic Acid – Conditions Strands

  • Sodium PCA – Preserves Moisture

  • Phenylalanine – Helps Prevent Fading


Q & A

What’s the difference between our Keratin Express + CØR Restore Service?

Different but both are just as valuable in maintaining the disulphide bonds within the hair structure. The difference is Cor.Restore is used during the color process. These bonds are normally broken down during the color process and can sometimes result in breakage and stretchy hair results mainly in high lift situations such as balayage, highlights or lift tints. It’s a must for anyone heading lighter, but just as powerful in tinting down.

Can I use the treatment if I am NOT coloring?

YES! From lightening, coloring to even using it as a stand-alone treatment, we can add it to a haircut or as a treatment by itself.

What is the cost?
$45: Includes treatment and blowout.

**SAVE 20% when you add to a color service ( only $36 )!

How Long does it take?

NO TIME, when you add to a hair color. As a separate treatment with a blowout or haircut, approximately 40 minutes.

Is this the same as OLAPLEX?

NO - but YES. The pursuit is the same in repairing the bonds in the cuticle.
But this is NOT Olaplex.

Here’s a shared explanation in understanding Olaplex Ingredients
According to the label, it contains the following:
Water (Aqua), Bis-Aminopropyl Diglycol Dimaleate, Propylene Glycol, Cetearyl Alcohol, Behentrimonium Methosulfate, Cetyl Alcohol, Phenoxyethanol, Glycerin, Hydroxyethyl Ethylcellulose, Stearamidopropyl Dimethylamine, Quaternium-91, Sodium Benzoate, Cetrimonium Methosulfate, Cetrimonium Chloride, Fragrance (Parfum), Polyquaternium-37, Tetrasodium EDTA, Butylphenyl Methylpropional, Etidronic Acid, Ascorbic Acid, Phytantriol, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Tocopheryl Acetate, Aloe Barbadensis Leaf Juice, Panthenol, Simmondsia Chinensis (Jojoba) Seed Oil, Citric Acid, Potassium Sorbate.

According to sites like Truth In Aging, EWG.org, and Paula’s Choice, the majority of the remaining ingredients constitute conditioning agents (propylene glycol, glycerin, hydroxyethyl ethylcellulose, stearamidopropyl dimethylamine, quaternium-91, cetrimonium methosulfate).
Others include emollients (cetearyl alcohol), preservatives (phenoxyethanol, sodium benzoate, tetrasodium EDTA), and cleansers (cetrimonium chloride).
Source: https://www.highya.com/olaplex-no3-reviews


​​​​At BE we always challenge the artificial norms of professional haircare with formulations that are both effective and gentle. Removing harsh chemicals wherever possible while including natural extracts and active minerals that deliver real benefits.

How does your hair color keep my hair healthier?
Our motto for over 2 centuries is : Start with healthiest color for inner-outer health.

100% FREE of Ammonia, PPD and Resorcinol!

  • PPD (p-Phenylenediamine) has been linked to bladder cancer, lung, kidney and nervous system disorders and severe allergic reactions

  • Resorcinol is classified by the European Union as harmful, irritant to eyes and skil and dangerous for the environment. It may also disrupt hormonal function, and lead to  hypothyroidism.

  • Ammonia can irritate the eyes, skin and respiratory system. It can also cause asthma and breathing difficulties.

Our components to help protect and boost hair health:

  • Illute (allows micro pigment to permeate and saturate hair with colour)

  • Kaolin (guards against colour fade and ensures colour stays locked)

  • Montmorillonite (nourishes the hair and scalp to improve hair and scalp condition)

  • Enjoy sunflower seed wax and sweet almond oil to further strengthen the hair and scalp.


READY? Whether you want to up-level your hair color, or put your locks through rehab. Allow us to personalize and help you.

Let your stylist know you’d like to ADD onto your upcoming color service! Perfect for looking your best for the holidays!







The Healthy Way to GO & STAY Blonde

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Ugh - there are so many nuances to doing blonde RIGHT and keeping it healthy.   When highlighting, you're lifting out your natural pigment. 

Also, it's just as important of the quality of lightening system you're using.

Beauty Ecology is knows for our clay protein + marine extract lightening system. The hair is left in better health and avoids breakage - and may I say BRASS FREE? 

The other incredible service we provide is a keratin express add-on to instantly fill the cuticle, bring back shine and both stop and prevent breakage. Time: 10 min

You can do your part at home (especially your blondies) by keeping your hair healthy and strong by following these steps.   


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